Friday, December 30, 2022

2022 Year in Books

Here's my list. Books 1, 3, 9, and 19 were probably the best of the bunch. I read a lot about baseball too, I think I just needed some easy reading to pass the time. Three years of a pandemic and it's like, eh, I don't want to keep reading heavy books about our screwed up world. Anyway, happy reading in 2023! 


1. Master of the Game, Martin Indyk 

2. Four Thousand Weeks, Time Management For Mortals, Oliver Burkeman 

3. Shooting Midnight Cowboy, Glenn Frankel

4. Half Empty, David Rakoff

5. Hitler’s American Gamble, Brendan Simmis

6. The Nineties, Chuck Klosterman 

7. The Power of Regret, Daniel Pink

8. 100 Things We Have Lost To The Internet, Pamela Paul 

9. Watergate, A New History, Garrett Graff

10. The Year That Broke America, Eric Rice

11. Ten Days In Physics That Shook The World, Brian Klegg

12. How To Be Perfect, Michael Schur 

13. A Block In Time, Christiane Bird 

14. The Magnificent Masters, Gil Capps

15. Tracy Flick Can’t Win, Tom Perrotta

16. Our Team, Luke Epplin

17. Meet Me By The Fountain, Alexandra Lange

18. The Secret Life of Groceries, Benjamin Lorr

19. Picasso’s War, Hugh Eakin

20. The Last Days of Roger Federer, Geoff Dyer 

21. 1972, The Series That Changed Hockey Forever, Scott Morrison

22. The Greatest Game, Richard Bradley 

23. Down and Out in Paradise, Charles Leerhsen 

24. Electric October, Kevin Cook

25. Miracle at Fenway, Saul Wisnia 

26. Adrift, Scott Galloway

27. Democracy’s Data, Dan Bouk 

Monday, December 12, 2022

Quiet Quitting Twitter

Like a lot of people who rely on Twitter for everything from social interaction to breaking news, I was concerned about Elon Musk’s buyout of the company. When it looked like he was going to blow up the deal, I was relieved, when it was back on, I sank. It turns out I (and others) were right to worry. The first few weeks of Musk’s stewardship validated our fears – hate speech proliferated and the predictable reinstatement of Donald Trump’s account came to pass. Musk has become a sort of troll-in-chief, sparking outrage by signal boosting lies about an assailant’s attack on Paul Pelosi, attacking companies that scaled back their advertising, and, most recently, sending out a tweet calling for the prosecution of Dr. Anthony Fauci.

In short order, Musk has made Twitter a more noxious place than it was before he bought the company. The natural question is “what to do.” And, if my follower count is any indication, some people made the understandable decision to leave. Others have, as they say, “tweeted through it,” noting the worsening conditions while fighting the good fight against the disinformation and conspiracy theories that have proliferated over the past month or so.

I was on the “tweet through it” side (without the lengthy threads) until the Fauci tweet. Not because of the tweet itself, which an egg with 9 followers probably sent back in 2020, but because it so neatly exposed the cynicism behind Musk’s thinking about the platform. You see, we are the product on Twitter. Its currency is engagement, the best way to ensure we stay engaged is to outrage us, and we take the bait over and over.  

Whether Musk legitimately believes Dr. Fauci should be prosecuted or Ron DeSantis should be President, or any of the other troll-ish statements he has sent out to the 110 million people who follow him (not to mention the press coverage he receives) is literally beside the point; Musk wants to make sure we stay logged on and pissed off. Whatever qualms companies may have about the site’s direction and whether to send their advertising dollars to it will be assuaged if Musk shows that people are as active as they were (if not more so) than before he bought the company.

And even if advertising dollars do dry up, I doubt Musk will change course. Why? Much has been made of the money he borrowed to buy the company, but even if the site went under and the banks called in their loans, Musk is the richest man on earth. While it might not be great to take a “three comma” loss, he can afford it and the investors he brought in – the sovereign wealth funds and the billionaires who dot the Forbes list of richest people in the world – can too. In other words, Musk has not only told you who he is and how he will run the site, but there is no leverage that can be applied to make him change.

So I have landed on a middle ground decision. I am quietly quitting Twitter. I do not want to leave the site entirely because for all its faults it remains a singular location where I can find and follow accounts about the wide range of things that interest me. I am simply going to spend less time on the site and even less time engaging in the outrage of the day. I am going to take that engagement currency Musk relies on and spend it elsewhere. I think it is in the spirit of Twitter to do something that is right for you while not expecting you will change any minds by doing it.