Midway through the fifth season of Mad Men, Peggy complains to Roger that
she felt betrayed because he did not ask her to work on a “special project”
producing pitch ideas for a dinner he was having with the makers of Manischewitz wine; to which he remarked
“it’s every man for himself[1].” Over thirteen
episodes that saw everything from acid trips to Hare Krishnas, a major
character’s suicide and another’s departure from Sterling Cooper Draper Pryce,
by the time we reached this season’s end point in April 1967, Roger’s
admonition to Peggy had been proven correct, and to devastating effect.
First and foremost, Mad Men is about the struggle of its protagonist, Don Draper, as he
keeps “clawing” at his own life, unable to get in[2]; but the most
dislocating aspect of Season 5 is that for the better part of it, Don’s inner
conflict appears reconciled. There is no skirt chasing, demeaning of clients or
shelter behind walls of his own construction. No, the now 40 year old Don
Draper comes into work with his wife each morning and leaves with her at the
end of the day. He is solicitous of client ideas and bends over backward to
assuage any fear his new bride Megan has that he will stray. Don shows a
diffidence toward work that is troubling, but being on “love vacation” (as Bert
Cooper puts it) affords him a peace of mind that has been absent since we met
him 6 (show) years ago.
Don’s mellow vibe is not shared by the
other main characters. Indeed, Don’s happiness opens the door for Peggy, Pete,
Roger, Betty, Joan and Lane’s respective turmoil to take full flight. And such turmoil it is! Along with Don, whose
detachment from the business and openness to others is short-lived, the broad frame
around which Season 5 revolves has much to do with the disappointment these
characters feel, as each realizes they have, in their own way, been sold a bill
of goods.
Pete Campbell began life “to the manner
born,” cruised through Dartmouth and began work in the white collar world of advertising
account management, all the while expecting a nest egg of money would feather
adulthood, allow for summers along sandy beaches and leisurely golf outings at
WASPy country clubs. Pete’s professional ambition has always been finely honed,
but after his father’s untimely death[3] and the
disclosure that his trust fund had evaporated, Pete’s world view changed.
Suddenly, he had to rely on the financial assistance of his father-in-law both
to purchase an apartment and aid in building his book of business. Pete went from being a sneaky little shit who
tried to blackmail Don[4], to a nuanced
corporate toady who knew well enough to warn Don of Duck’s impending attempt to
cut Don off at the knees when PPL bought Sterling Cooper[5]. His evolution
appeared to take on a more positive spin in recent years – he put his nose to
the grindstone in his role as junior partner at the new firm, hustled new
clients (and even leveraged his father-in-law to get more of his business),
settled down with his wife Trudy and became a father to a little girl named
Tammy.
But the Pete we encounter in Season Five
has none of those salutary qualities. He is by turns moody, petulant,
depressive, combative, amoral and empty. That a major character was going to do
something untoward to him/herself was taken as a given after the theme of death
and mayhem was so strongly alluded to in early Season Five episodes[6], but my money was
on Pete, not Lane being the person who met an untimely demise[7]. The bleakness
that has washed over Pete seems like too much for him to bear. His flirtation
with a teenaged girl in his driver’s ed class is cruelly snuffed out when a
jock she desires shows up[8], his nascent
affair with Beth Dawes, the wife of his commuter pal Harold, ends in despair
when we learn she has mental health issues and is admitted to a hospital for a round
of electroshock therapy[9], and his home
life, which seems outwardly perfect, is, by his own description a fallacy, a
“temporary bandage on a permanent wound[10]” that leaves him
complaining to Don that he has nothing[11]. At work, his
main goal seems to be score keeping, whether it’s who leaves work when or
lording his new accounts over Roger’s head, humiliating him at every turn. He
is frustrated with the size and type of office he has and whines about the lack
of respect he receives for all his hard work.
We are offered a hint at the source of
Pete’s melancholy when he shakes off a prostitute’s proposed role play ideas
like a pitcher in a baseball game until she hits on one he likes – one where he
is the “king” and she is his concubine[12]. Pete thought the
things he had learned, the work he had done, and the reprehensible trade-offs
he made (not the least of which was his solicitation of Joan to prostitute
herself to advance the cause of an important account) would lead to …
something, some acknowledgment of his success, something other than a
“cemetery” like existence in the noiseless sterility of the Connecticut suburb
of Cos Cob, with nothing more than a late meal out of a cereal box, a drip in
the sink that he cannot fix and a wife who didn’t leave the house for months
after their baby was born, to show for it.
If depression is anger turned inward,
Pete’s projection of his inner rage suggests he is Sylvia Plath level morose. He
spits venom at Don for not partaking in a night of whoring to woo a client and
gets lectured by the wizened Mr. Draper for his failure to see the value in
what he has. His insults toward Lane result in a fist fight Pete loses and to
cap things off, he is beaten up not once but twice within the span of a few seconds
in the show’s season finale. Asked by Emile Calvet what it is he does, Pete
appears to change the subject, fawning over Mr. Calvet’s intellectualism and
musing that the world would be a better place with smart people like Emile in
it. Flattered, Mr. Calvet thanks Pete, to which he responds dryly, “that is
what I do all day[13].” In this way, by season’s end, Pete is
reconciled to a future that includes an office with a view identical to Don’s,
the ability to tune out the world by donning oversized head phones and a pied-à-terre in New York City where he
can avoid his family.
But while Pete may need boxing lessons, he
is also not one to take the “coward’s way out” (suicide) because life has not
turned out the way he wanted it to. Not so for Lane Pryce, a master at making
the trains run on time who longs for material possession and Draperian savoir faire. Lane is undone by an embezzlement scheme he
concocts to pay for taxes he owes to Her Majesty’s government, but even before
his firing for that offense, his blunted attempts at wooing a fellow expatriate
and Jaguar executive, ill-thought out
romantic pass at Joan and odd flirtation with the paramour of a man whose
wallet he retrieves from the back of a taxi cab foretell what his beleaguered
wife notes to Don when he attempts to pay her back $50,000 Lane invested in the
firm when it was teetering on the brink of collapse – Lane was not someone who
should have been filled with ambition[14]. Indeed, Lane’s
pent-up frustration burst out when Don fired him – he bemoaned the poor deal he
cut with the other partners when they alit from Sterling Cooper and marveled at
Don’s tin ear to the comparative importance each man placed on $8,000[15]. A man so
scrupulous about the finances of his company nursed deep bitterness that in his
own life, money was so tenuous. Having had that veil lifted and his
shortcomings exposed, Lane suffers one last indignity on his way to the great
beyond – the Jaguar his wife has
purchased for him won’t start, so instead of suffocating himself with carbon
monoxide, he is forced to swing from his employer’s ceiling[16].
Lane’s suicide affects Don deeply and much
of the season finale suggests his remorse is tied to his half-brother Adam’s
death, which occurred, as fans will recall, after Don rebuffed the young man
when Adam tried to re-initiate contact with the former Dick Whitman back in
Season 1[17]. Here, Don is
left with the question of whether his termination of Lane drove the Englishman
to suicide and the guilt he feels ties into deeper insecurity about his own
amorality[18], but Don cannot
win either way. When he attempts to pass along a small pearl of wisdom gleaned
from his own life, telling Lane “I’ve started over a lot, this is the worst
part[19],” he is rebuffed,
but his decision to terminate Lane’s employment was entirely defensible. He did
not do anything wrong[20] yet he feels
responsible for Lane’s suicide.
As unexpected as Lane’s death was, Peggy’s
decision to quit and join Cutler, Gleason and Chaough was a bolt from the blue.
As an archetype of the modern professional woman, she has never shied away from
defying convention – whether she was smoking pot with Kinsey and Smitty[21] or picking up a
naïve college boy for a one-night stand, Margaret Olson has owned her modernity,
but the more rarified air she inhabits the less oxygen there seems to be for
her to breathe. As Don recedes into the background at work, she yearns to fill
the gap, but discovers she cannot get away with browbeating clients as he does
and her best efforts to encourage Megan’s nascent career are thrown back in her
face when Megan decides to fold her tent and re-dedicate herself to acting[22]. Peggy is well aware that she is being handed
more responsibility than ever by Don but his withholding of acknowledgment, an
issue we first saw when he simply expected she would go with him to the new
agency[23] and then again
last season when she did not think he credited her enough with the Glo-Coat commercial[24], finally bubbled
over in a tense exchange late in Season Five. While pinch hitting on a
conference call with Chevalier Blanc
where the client expected to wind down its business, Peggy extemporaneously
pitches a new campaign idea, resulting in the account being saved. Her thanks?
Don throws money in her face, humiliating her in front of her co-workers[25].
Don’s outburst is the final straw for her
and, after some goading from Freddy Rumsen, she takes a meeting with Ted
Chaough, the creative director at a competing advertising agency. Ted gives
Peggy something Don rarely did – the respect she deserved, approval of her
request for a promotion in title and an extra $1000, unsolicited[26]. Don’s initial dismissiveness of her
resignation quickly shifts when he realizes she is serious, but it is too late.
For a man who does not value relationships[27], the impact of
losing his protégé is unclear, but the void Peggy leaves is hinted at soon
thereafter, when an all-male creative team gets lambasted by Topaz Pantyhose for its tone deaf pitch.
Meanwhile, life on the road for Peggy means a hotel room in Richmond with a
window view of two dogs fucking and not Paris, but her contented smile as she
curls into bed studying for the “women’s cigarette” pitch suggests she thinks
she is coming into her own[28].
If only Peggy could find that same
satisfaction at home. While seemingly content with Abe Drexler, a rabble-rousing
underground reporter, she’s not above fits of pique that result in risky
behavior, most notably a stony encounter in a movie theater jerking off a
stranger who gets her high during a mid-day screening of The Naked Prey[29]. Even more
disheartening is a missed signal she gets from Abe, who invites her to a dinner
that Joan thinks will lead to a marriage proposal but is instead a “half loaf”
of living together[30]. While Peggy
keeps up a brave face, her disappointment is palpable. When the couple shares
the news with Peggy’s mother Catherine, she is non-plussed, hissing at her
daughter that she is selling herself short by agreeing to live with a man who
has not proposed marriage[31].
And therein lies Peggy’s struggle,
something she never seems quite able to reconcile. She knows and welcomes the
changing times, but the tug of nostalgia is strong. Her drinking picks up
noticeably this season and she muses aloud to Don’s new secretary Dawn about
whether she [Peggy] should act more like a man, something she is wont to do.
She also observes that the two of them need to stick together because as Dawn
is the first African-American employee at Sterling Cooper Draper Pryce, so too
Peggy was “the first” of her kind (copywriter) some years ago[32]. But Peggy is ultimately let down, by both Don
and her mother. Don is incapable of recognizing her, or for that matter,
strategically supervising her, and her mother’s disapproval runs all the way
back to Peggy’s secret pregnancy. That Roger throws the “every man for himself”
ethos in her face simply reinforces what Peggy is living with each and every
day.
Of course, Mrs. Olson’s staid view of
marriage is becoming less relevant, but the fallout from its failure is no less
acute. As Joan Harris balances the demands of being a mother to a newborn while
husband Greg serves his tour in Vietnam, she gets the bitter with the better in
the form of her mother, who provides needed babysitting for little Kevin, at a
price – a hectoring tone blended with admonishments about a woman’s “role” and poo-pooing
of Joan’s commitment to her career[33]. Greg’s return is
both short lived and catastrophic, as he has made a unilateral decision to
return to Vietnam for another year without consulting Joan, who promptly tells
him to leave, but not before reminding him that she has not forgotten about his
repulsive sexual assault on her before they were married[34]. Left with the stark reality of being a
thirty-something divorcée and single mother, and incapable of stomaching her
mother’s “I told you so” attitude, Joan leverages an “indecent proposal”
proffered by one of the three men judging a competition among ad agencies for Jaguar into a 5% stake in Sterling
Cooper Draper Pryce[35].
Joan’s denouement put to rest those things
in her life she found irreconcilable – her almost pathological urge to have the
“normal” life of husband, children and home making and the equally strong tug
of professional achievement. Here, the bill of goods sold to Joan were long
past expiration, she knew her husband was not a good man, yet married him
anyway. She knew Roger was a boy in a man’s body, but had his baby anyway; but
ultimately, the path she was on was unsustainable. Here again, Don attempted to
interject a lesson from his own past. While she fumes over having divorce
papers filed against her, Don tries to put the experience in a larger context,
noting that “nobody realizes how bad it has to get – now you get to move on[36].” But moving on
for Joan, a woman “raised to be admired[37]” has no charm.
Not only does divorce still carry social stigma in the 1960s, but single
motherhood complicates her life even more.
In that context, her decision to secure her financial independence by
the means of selling her body is both rational and tragic. Her partnership
stake provides freedom and Lane’s demise puts her squarely in charge as what we
now term a Chief Financial Officer, but the manner in which she obtains this
security comes at a high cost to her morality.
At the other end of the marital spectrum
is Betty Francis, safely ensconced in a home that her ex-husband refers to as a
haunted house. For Betty, the ghouls are physical, a once svelte model’s body
now gone doughy and soft. That Betty never cultivated a skill or career was not
supposed to matter, after all, in her day, the role of mother was über alles,
but rearing her children was a talent she never showed a particular acuity for
and as Sally has grown into a willful pre-teen, Betty’s own immaturity
continued to show[38]. Between the
humiliation of weekly Weight Watchers
meetings, a diet devoid of anything but fish, vegetables and a food scale as
constant companion, Betty’s sense of self-worth has evaporated. Throw in an
accidental tour of the Drapers’ new home on Park Avenue and a peep show of
Megan’s half clothed body, and it’s all Betty can do to jam an aerosol can of Redi-Whip into her mouth and pull the
trigger until she bursts[39].
Betty is drawn as the least actualized of
the main characters and the one coping the worst as the environment around her
changes and her value is diminished. Her hypersensitivity to weight gain is not
mitigated when a biopsy of a growth on her thyroid turns out to be benign; her
reaction is perverse. She seems disappointed that cancer could not explain why
she had packed on the pounds[40].
But the target of Betty’s misplaced ire
continues to be Sally and here we see the two moving ever closer to a confrontation
that one can only assume will result in Sally thumbing a ride to Woodstock and
landing in some hippie commune in Humboldt County. Here, Betty is at her
ugliest; she plays petty head games and gropes for attention, as when she attempts
to poison the well between Sally and Megan by telling her daughter about Don’s
first wife Anna, while feigning surprise that Megan had not mentioned the
original Mrs. Draper[41]. Unfortunately
for Betty, both her daughter and Megan are more sophisticated than she – the
latter talks Don out of calling Betty in a blind rage and the former coldly
volleys back Betty’s follow-up questioning after she is told the whole story by
Don. What Betty is left with is relevance as dwindled as the portions on her
plate at Thanksgiving. Looking forlorn at her meager bounty, she proclaims unconvincingly
“I am thankful because I have everything I want and no one else has anything
better[42].”
As black and white as Betty remains, Sally
is bursting in Technicolor. She is “13 going on 30” about everything from her
wardrobe to her interest in boys, but ordering a cup of coffee while out with
Megan and her hip friend Julia does not a grown woman make. Sally’s desire to
step on the gas and accelerate into adulthood only speeds up her exposure to
its ugliness. In short order, Sally learns the gory details of the Speck mass
murder[43], is dosed with
Seconal to help her sleep[44], goes from
fawning fan girl to a newly invigorated Roger Sterling to freaked out
adolescent when she sees Megan’s mother bobbing up and down in Uncle Roger’s
lap[45] and stumbles
through an afternoon with former neighbor Glen Bishop that ends unexpectedly
when she “becomes a woman[46].”
Whereas Betty is in cement shoes stuck in the mid-1950s, Sally is pitch perfect to the times. From her Nancy Sinatra boots to her sass mouth, the parallel tracks of Sally’s development and the radical social changes that are lapping at the show’s doors are impeccable. And while Sally may be only a year or two away from joining the groupies Don and Harry meet backstage at the Rolling Stones concert[47], she is still young enough to be repulsed at the sight of Roger in flagrante delicto with Mother Calvet. When Glen asks her how New York City is, her one word response says it all – “dirty[48].”
Surely, Roger Sterling would disagree with
young Sally’s assessment. After all, there are worse ways to end an evening
than being on the receiving end of a blow job after hustling for new business
leads all night, but of all the main characters, Roger’s storyline this season
was the most unconventional. Denuded of power in the office with the loss of American Tobacco, Roger is left to flirt
with Pete’s secretary in hopes of divining his newest leads[49] and put in his
place when Pete announces the return of Mohawk
Airlines, whose account management
Roger handles, but Pete supervises[50].
But as Roger feels Pete’s hot breath on
his neck, a most unusual experience opens his eyes to an entirely different
view of the world. Goaded into ingesting LSD by his wife Jane, Roger
experiences an epiphany and reshuffles the deck that is his life[51]. Gone is his
defeatist attitude toward his “emeritus” status and in its place is an
appreciation for his skill at flattery and the charm that greases social
interaction. Instead of attempting to be
Pete, he realizes the benefit of being a senior partner. He can have a boozy
afternoon locking up Head Ski Company *and*
bask in the amusement of Pete attempting to lug skis out of Roger’s office.
While Roger is not above pettiness, he also realizes that his money can solve
problems for him[52]. He can pay
copywriters on the side to help him look good and can bribe underlings to
switch offices so his perch is unaffected. Most importantly, because Roger
wears his class status as comfortably as his tuxedo, he can move in high
society circles, collecting business cards and contacts to find new clients.
But Roger’s newfound zeal would be pointless
without Don Draper at his side, and for most of the season, the guy who spun a
hypnotic tale of nostalgia and longing to the executives at Kodak[53], impressed the
hell out of Conrad Hilton[54] and won a CLIO
for Glo-Coat[55] is nowhere to be
found. While Don’s ambivalence about work is tied to the “lavender haze” of
matrimony and his wife’s indulgence of sexual role play, in an effort to be the
better man he strived to be when he and Megan first got together[56], he course
corrects too strongly and in the balance, loses sight of the work he loves.
Don’s amazement at Megan’s ability to frame a pitch to Heinz arouses deep passion within him, but he is left confused when
she walks away from her burgeoning career at that high point[57].
The aftermath of her resignation offers
the pivot point to Don’s reemergence from his creative slumber. Once upon a
time, Don had his finger on the pulse of popular culture, sneaking away for
afternoons to watch avant garde
movies and reading the latest bestsellers. Now, he does not know what is
relevant. We flashback to a nice moment between him and Megan on their return
from Disneyland[58], where he
whistles “I Want to Hold Your Hand” to her, but in the present, when Megan
tells Don to listen to Revolver, and
specifically, the closing track, “Tomorrow Never Knows,” what is emitted from
Don’s stereo is a sound that he is not only unfamiliar with, but has no use for[59]. When a teenaged
girl comes on to him backstage at a Rolling
Stones concert, his reaction is fatherly, not flirtatious – “we’re worried
about you” he tells her[60]. At work, where he was once jetted off to the
Rome Hilton[61], he must now be
satisfied with a road trip to the Plattsburg Howard Johnson’s[62]. Instead of
charms for his wife’s bracelet, he is reduced to salt water taffy and a plastic
back scratcher.
But Don is not so much at sea as
indifferent about all of this until Megan quits. As Don’s creative juices begin to flow again,
it is no surprise that at first, his fastball is off. He coughs up weak pitches
into a Dictaphone and realizes that the past year’s work has been done
exclusively by his underlings[63]. Don is envious of new copywriter Michael
Ginsberg and his notebook full of new and fresh ideas. Don’s envy gets the
better of him when he submarines Ginsberg’s pitch for Sno-Cone in favor of his own[64]. But in doing so,
Don realizes this pettiness is beneath him. When Ginzo tells Don he feels sorry
for him, Don retorts that he “doesn’t think about him [Ginsberg] at all[65].” Like Roger, Don is reminded that you don’t punch
below your weight, and getting bogged down in pissing contests with Ginsberg
only elevated him to Don’s level. Instead, Don focuses like a laser on Dow Chemical and with it, the allure of
prestige and true financial freedom. His takedown of the executives is sharp,
his defense of their manufacture of napalm shows he is on point, and his appeal
to their avarice is compelling. It is as if Don finally remembered that he
started the new firm to “build something” not to be entombed in old men’s
mausoleums[66]. After the Dow pitch, Roger is pleased with the
return of his old compadre, offering to buy him a drink if only Don will wipe the
Dow executives’ blood off his mouth.
The return of “Donald Fucking Draper” to
the boardroom is welcome, but in his personal life, the dormant “Dirty Don” may
also be returning. In the aftermath of her resignation, Don is supportive of
Megan’s decision, telling her “you’re everything I hoped you would be,” and
encouraging her acting career while training his fire on Peggy for chasing
Megan off[67]. But Don’s encouragement only lasts so long.
He is taken aback when a potential part in a play would cause Megan to leave
town for weeks on end and recoils at the overt anti-consumerist message of a
play, America Hurrah[68] that members of
her acting troupe star in. Don cannot square Megan’s purported desire to be an
artist against her request that he add her resumé to a pile of candidates for a
shoe commercial[69]. After all, he
notes, commercials are just advertising in a different form and “no one’s made a
stronger stand against advertising than you[70].”
Ultimately, it is Megan’s mother Marie who
sets him straight. After another failed audition leaves Megan feeling useless
and unworthy, Marie observes that her daughter has an “artistic temperament but
is not an artist[71].” And while Marie
counsels Don to “nurse” Megan through this latest setback and he will have “the
life he desires,” we are left wondering just what life that is. Having bought
into the idea that his wife wanted to pursue her dream of acting, Don could not
think much of her request that he help her land a commercial while her stage
career never got off the ground. Don tries to counsel her about the error in
using his caché to get her foot in the door, but she is unmoved, so, in the
season’s final scene, as he hands his bride off to do a “Beauty and the Beast”
inspired commercial, Don’s repose is far more familiar to the viewer – a chilled
Old Fashioned, an unfiltered Lucky
and a comely blonde sidling up to ask him, “Are you alone?”
The truth is, that question could be asked
of all the main characters over the course of this season, but the writers
drove home the point most poignantly through a cameo appearance by former
Sterling Cooper copywriter Paul Kinsey, who we learn has become a Hare Krishna
and fallen in love with a former prostitute named Lakshmi[72]. But his paramour
is just another charlatan who is using poor Paul, investing in him solely for
his ability to recruit others to the cause. To ensure he stays, she seduces
Harry Crane and then tells him to leave Paul alone. Instead, Harry does a noble
thing[73]. Instead of being honest with Paul and telling
him the “spec” script he wrote for Star
Trek was awful, he gilds the lily, telling Paul he should take a chance on
becoming a Hollywood writer, handing him a bus ticket and $500 to move to Los
Angeles[74]. Paul’s response
to this gift would neatly summarize something all the main characters in the
series surely feel: “They all said they would do something for me, you are the
first one who did.”
Although every season of Mad Men is, to a degree, about how each
character wrestles with decisions, emotions and the world around them, what
sets Season Five apart is its deep internality. In many ways, it represents the
culmination of the many poor choices each has made along the way. Instead of
having support to nurse their wounds, each character marinates in the slights
they have received. Don thought he was marrying a budding copywriter who would
also indulge his kinkiness and offer grounding and stability; instead, his
prominence is leveraged by his cliché “struggling actress” wife to land a job
doing something she claimed she disliked, namely, advertising. He stared into
the abyss of an elevator shaft that had he not looked before he leapt, would
have killed him, and came out realizing that chasing after nickel and dime
accounts to keep the firm afloat but not successful, was not what he signed up
for.
Joan earnestly bought into the belief that
she could (and should) be a doting wife and mother to a successful doctor;
instead, she births a bastard son, kicks out her rapist husband, and must lower
herself to prostitution to gain financial independence. Peggy rose from the
humble origins of a typist’s school to become an established copywriter, but
her mother cannot stomach the idea of her unconventional living arrangement and
her surrogate father at work treats her like shit, forcing her to quit. Pete
never tires of reminding people how many hours he is putting in, how many
clients he schmoozes and how hard he is working to secure the financial growth
of the agency, but no one offers him the recognition he craves. In the
meantime, his id has been unleashed in every direction, as he lashes out at
anyone and everyone in a blizzard of invective that serves to mask his own
feeling that he is, like those photos of Earth from outer space, “tiny,
unprotected and surrounded by darkness[75].”
Lane is undone by his shame at owing money
he cannot repay, but well before he loops his neck in the hangman’s noose, his
impotence is well known. From being cut adrift by PPL to being on the business
end of his father’s cane for his affair with a Playboy bunny, Lane cannot be the man he wants to be or live the
life he wants to have. That he chose suicide over the indignity of returning to
a place (and past) he loathed made complete sense. Roger wallows in his uselessness until he is
jolted back to life through the magic of LSD, but even that renewal is
short-lived. While they wait to meet with the Dow executives, Don asks Roger what happened to his enlightenment,
to which Roger replies glumly, “it wore off.” As Marie quickly scopes out Roger
as a little boy, he is left to the diminishing return of chasing after that
initial high.
To this depressing milieu the writers
insert one last cruelty. The only character offered a modicum of joy is the
show’s most milquetoast member, Ken Cosgrove. Ken is the definition of
unobjectionable[76] and while
everyone else is busily moving themselves around the chessboard, Ken has
quietly found his passion in creative writing, a fact he shares with Peggy when
she accidentally runs into him as he is about to sit down to lunch with a
representative from a publishing company. Word of Ken’s side project becomes
more widely known when his wife Cynthia mentions his short stories during a
dinner party and for that, Ken gets admonished by Roger for not devoting enough
time to his day job. Ken tells Roger he will stop writing; however, he
continues to do so, only under a new alias. You see, unlike the robot in Ken’s
short story The Punishment of X-4,
who collapses a bridge linking two planets by removing a single bolt and
thereby killing everyone on it because he has no other way to rebel, Ken
refuses to stop doing the thing he loves – writing; and in this quiet form of
rebellion, he achieves something no other member of the Mad Men family does: happiness.
[1] Dark
Shadows, Season 5, Episode 9.
[2] The Mountain
King, Season 2, Episode 12.
[3] Flight
1, Season 2, Episode 2.
[4] Nixon vs. Kennedy, Season 1, Episode 12.
[5] Meditations
In An Emergency, Season 2, Episode 13.
[6] References to two mass murders committed
within a few weeks of each other in 1966, one by Richard Speck in Chicago and
the other by Charles Whitman in Austin, Texas, are made early in the season.
Other allusions to death and destruction include Pete sitting through a car
crash film in driver’s ed and Don doodling a noose during a meeting.
[7] I even speculated that Pete would die in a
car accident and wrote up a mock obituary: http://scarylawyerguy.blogspot.com/2012/05/peter-dyckman-campbell-32.html
[8] Signal 30, Season 5, Episode 5.
[9] The
Phantom, Season 5, Episode 13.
[10] Ibid.
[11] Signal
30, Season 5, Episode 5.
[12] Ibid.
[13] At the
Codfish Ball, Season 5, Episode 7.
[14] The
Shadow, Season 5, Episode 13.
[15] Commissions
and Fees, Season 5, Episode 12.
[16] Ibid.
[17] Indian
Summer, Season 1, Episode 11.
[18] Don suffers through a painful toothache
through most of the season finale. When he finally has the tooth extracted, he
has a hallucination in which Adam tells him it is not the tooth that is rotten.
[19] Commissions
and Fees, Season 5, Episode 12.
[20] Indeed, even though he fires Lane, Don
agrees to pay the firm back the money Lane stole.
[21] My Old
Kentucky Home, Season 3, Episode 3.
[22] Don points the finger squarely at Peggy for
Megan’s decision to quit, but unlike Don, Peggy took the time to get to know
Megan as a junior copywriter and not only realized Megan didn’t like being one,
but lambasted her for taking the spot of someone who might. See, e.g., Lady Lazarus, Season 5, Episode 8.
[23] Shut
the Door, Have A Seat, Season 3, Episode 13.
[24] The
Suitcase, Season 4, Episode 7.
[25] The
Other Woman, Season 5, Episode 11.
[26] Ibid.
[27] Shut
the Door, Have A Seat, Season 3, Episode 13.
[28] Or, as the real life tagline for Virginia Slims would put it, “you’ve
come a long way, baby.”
[29] Far
Away Places, Season 5, Episode 6.
[30] At the
Codfish Ball, Season 5, Episode 7.
[31] Catherine helpfully drops this bon mot on Peggy, suggesting that if
Peggy is lonely, she should “get a cat. Thirteen years later, get another.
Thirteen years after that, one more. Then you’re done.” At the Codfish Ball, Season 5, Episode 7.
[32] Mystery
Date, Season 5, Episode 4. Of course, this solidarity only extends so far.
When Peggy realizes she has left her purse, with $400 in it, on the coffee
table next to the couch Dawn is crashing on for the evening, she is leery. Dawn
senses this and is gone before Peggy wakes up the next morning.
[33] A
Little Kiss, Parts I & II, Season 5, Episodes 1 and 2.
[34] Mystery
Date, Season 5, Episode 4. See also,
The Mountain King, Season 2, Episode
12.
[35] The
Other Woman, Season 5, Episode 11.
[36] Christmas
Waltz, Season 5, Episode 10.
[37] Ibid.
[38] The writers appear uninterested in advancing
any type of story line for middle child Bobby or baby Gene, each of whom appear
in multiple episodes but say (and do) very little.
[39] Dark
Shadows, Season 5, Episode 9.
[40] Tea
Leaves, Season 5, Episode 3.
[41] Dark
Shadows, Season 5, Episode 9.
[42] Ibid.
[43] Mystery
Date, Season 5, Episode 4.
[44] Ibid.
[45] At the
Codfish Ball, Season 5, Episode 7.
[46] This is the code word Betty uses to refer to
Sally getting her period when she calls Megan to tell her Sally showed up at
the Francis’s front doorstep. Commissions
and Fees, Season 5, Episode 12. Arguably, Sally’s instinct to return to her
mother’s home when she gets her period provides some comfort to Betty, but
their awkward embrace and Betty’s speech about Sally one day “making babies”
was straight out of the playbook of an earlier era.
[47] Tea
Leaves, Season 5, Episode 3.
[48] At the
Codfish Ball, Season 5, Episode 7.
[49] See, e.g., A Little Kiss, Parts I & II, Season 5, Episodes 1 and 2. In one
of Pete’s pettier moves, he has Clara pencil in a fake breakfast meeting at 6
A.M. on Staten Island, which we see Roger dutifully getting dressed for.
[50] Tea
Leaves, Season 5, Episode 3.
[51] Far
Away Places, Season 5, Episode 6.
[52] At various times during the season, Peggy,
Ginsberg, Harry Crane, Roger’s first wife Mona, Kevin Harris (Joan’s little
boy) and Roger’s soon-to-be ex-wife Jane are all on his “payroll.” While Roger
understands he must give things away that he thinks should be his, he is not
above getting a modicum of vengeance for those perceived injustices.
[53] The
Wheel, Season 1, Episode 13.
[54] My Old
Kentucky Home, Season 3, Episode 3.
[55] Waldorf
Stories, Season 4, Episode 6.
[56] Tomorrowland,
Season 4, Episode 13.
[57] Although she laments copywriters as cynics,
Megan’s parting shot at advertising was particularly cutting: “You work for
months, for what? Heinz Baked Beans.”
ZING.
[58] Far
Away Places, Season 5, Episode 6.
[59] Lady
Lazarus, Season 5, Episode 8.
[60] Tea
Leaves, Season 5, Episode 3.
[61] Souvenir,
Season 3, Episode 8.
[62] Far
Away Places, Season 5, Episode 6.
[63] Dark
Shadows, Season 5, Episode 9.
[64] Ibid.
[65] Ibid.
[66] Shut
the Door, Have A Seat, Season 3, Episode 13.
[67] Lady
Lazarus, Season 5, Episode 8.
[68] Adding insult to injury, Don picks up the
check for a meal he and Megan have with the actors.
[69] Indeed, Megan shows herself to be devious
with regard to this opportunity. She finds out about the commercial from one of
her friends who thinks she (the friend) would be perfect for the ad. Instead of
standing down, Megan begs Don to put her name in the pile. When he refuses, she
has a drunken tantrum and he relents.
[70] Christmas
Waltz, Season 5, Episode 10.
[71] The
Phantom, Season 5, Episode 13.
[72] Christmas
Waltz, Season 5, Episode 10.
[73] Harry’s act of kindness to Paul is a one off.
Mr. Crane has remained a steady, if peripheral character throughout the series,
but has become increasingly shallow over time. He shamelessly flirts with
underage groupies, smokes marijuana, is never seen in the company of his wife
and has sex with Lakshmi in his office. He bemoans married life at every turn
and seems to care only about the size of his office and his next trip to the
West Coast.
[74] Christmas
Waltz, Season 5, Episode 10.
[75] Lady
Lazarus, Season 5, Episode 8.
[76] His philosophy of account management is
perfectly illustrated when the team can’t decide between Ginsberg and Don’s
ideas for Sno-Cone. Instead of
picking the superior idea (Ginsberg) but angering his boss (Don), Ken says
“let’s take ‘em both.” Dark Shadows,
Season 5, Episode 9.
See also, http://scarylawyerguy.blogspot.com/2012/05/lets-take-em-both-tao-of-kenny-cosgrove.html
Great recap of the season! Do you know when season 6 begins?
ReplyDeleteWhat year will we land in with season 6? Any guess?
ReplyDelete